Your Business Should be Your B$%#&

Often things are not as they appear. From the outside looking in, the perception can be very different from the reality. This can happen just as easily with our business as with our personal lives.

Appearances Can be Deceiving

image man with lightning bolt

I believe that if he would do what he loves, what he is great at doing, then he would be free and present to enjoy his life.

This misconception became apparent to me while having a conversation with a co-entrepreneur. I will not reveal his name, but this gentleman, who is around 50 years old, seems to have it all. He has a beautiful home on the beach, great girlfriend, only works eight to ten hours a week, and makes 300 to 400 thousand a year.

By all appearances, one would never consider that he might not have a perfect life.

Unfortunately, this is not the case. By only looking at the superficial layers of his life, it is not evident that he is unsatisfied with his business. Nor can you see that he worries because he has an 84-year-old mother whom he wishes to spend more time with.

As he shared these things with me, I admit I was a bit surprised.

“Dude, you only work eight to ten hours a week. If you want to spend more time with your mother, why aren’t you doing it?”

He is the victim of the same thing that happens to many business owners: what he wants from his business has changed, but he has not changed his business.

He is the victim of the same thing that happens to many business owners: what he wants from his business has changed, but he has not changed his business. Spending time with his customers is something he used to enjoy. Now, the people in his target market are no longer the people he wants to be around for years to come. He likes them, but he does not love being with them.

As a result, he is being suffocated by his business. Even though he is only working a few hours a week, he is constantly thinking about his work. He has become imprisoned by his business.

Change is Inevitable and Necessary

My advice to him, and people like him who find themselves unhappy with their business, is start to make changes. He would experience more freedom by working with customers he enjoys and making 50 thousand a year, rather than serving customers whom he does not enjoy being around.

I believe that if he would do what he loves, what he is great at doing, then he would be free and present to enjoy his life. This does not mean he has to change his entire business model.

Smalls Steps, Large Results

If you look at who you were five years ago, you have changed; therefore, your business should change with you. It is possible to change your business without your customers noticing.

One of the things I do with my coaching customers is make changes step-by-step every month in order to have the business fit with who they are and allow them to do who they are.

  • First, we clean up one thing; maybe get rid of something that is not working.
  • Next, we scale up one or two things that are working to make it more profitable.
  • Finally, we start up something new in order to have more flow.

It is like sculpting your company into what you want today, rather than what it might have been when you started.

Control + Shift

keyboard-621829_1280These changes do not have to be dramatic and they can be internal shifts in the way you handle things. Like this gentleman, you might want to change the customers you target. In the beginning, your goal may have been to serve the whole world, but now you think it would be better just to serve the top 10% of a certain part of the world.

Maybe you used to enjoy interacting and spending time with your customers, but now you prefer to hire someone for customer support.

You can change the processes in your business that no longer suit you. It is normal that as your goals and preferences change over time, your company should grow and develop with you.

Your Business Should be Your B%^$# Baby

What you think you want in the beginning sometimes turns out to be less satisfying than you hoped. You find yourself working for your business instead of it working for you.

This is a common problem in the entrepreneur world and we find ourselves tired instead of inspired.

When we get to this point, it is possible to make small changes that allow our company to give us everything we need. It will not happen overnight, but it will happen if you put your conscience mind to it and take the right steps.

If you enjoyed this article, please let me know by leaving a comment below or send me a Tweet @EelcoDeBoer

 

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  • 24 April 2015
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