Spending Too Much Time Creating Content

If you are into content creation, this is going to be interesting.

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Yesterday, I had a conversation with someone about my Dutch and English strategies for creating content. I was recording a training on ways to increase your reach on Facebook, getting more likes, shares, and things like that. It is a valuable training and it was created in Dutch first, but will also be done in English.

We discussed how doing the same training in two different languages is doubling the amount of work that we have to do. In addition, many Dutch people understand English as well – many of my podcasts that I do in English are listened to by people who speak Dutch first; so the conversation became, “Why don’t we just do the training in English and not make a Dutch version? It would save a lot of time.”

I agree that it would have saved time, but I disagree about the impact. Time is relative, and it is true that I would have to spend an extra one to two hours in order to create the second version, but the impact that the training is going to make if I do make two versions is worth so much more. The content is going to work for me for years to come in both Dutch and English.

I know for a fact that if you search for certain keywords in Dutch and the content that the search engine finds is not in Dutch, that result will not be shown. So if we don’t have a Dutch version of the training, it’s probably going to be excluded from the Dutch search results, whereas if we do make a Dutch version, it will be shown and it will probably be among the best Facebook related content in Holland.

I am totally okay with investing in the short-term for the long-term.

Here is the insight I want to share with you, the second video will cost me an extra 90 minutes or whatever, but I have already put thousands of hours into growing my business through Facebook. This video is really just milking what I have already done in the past. The extra 90 minutes is the result of the 5,000 hours I have already put into this strategy, and those are the real hours that cost a lot of time.

If you make something that does not take a lot of time to do, it might not be relevant after a few days. For example, if you decide to make several sales calls today because you want money tomorrow, that’s time that you could have spent creating assets that will help you for the rest of your life. You could have taken those 15 to 20 hours and created an e-book or something that will benefit you in the short-term as well as the long-term.

I am totally okay with investing in the short-term for the long-term. Yes, it takes extra time right now, but I know for a fact that in six months, the asset will still be there and will still be useful. When you start to take this view, the extra 90 minutes or so is really no big deal and it will definitely be worth taking that time to create the content.

If you enjoyed this article, please let me know by leaving a comment below or send me a Tweet @EelcoDeBoer. 

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  • 18 July 2015
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